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Welcome
To Lesson 1 In Your
12 Lesson Online Training Program
"The Magical Formula For Creating
Life Changing Income!"
Copyright© 2006 http://www.azmanonline.com
All Rights Reserved.
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5
FREE
RESOURCES To
Get Your Website Built, Online And
Profiting In 4
Easy Steps...
Introduction
Before we get started, please
indulge me for just a moment and allow me to offer you my perceptions
about your thoughts, your attitudes and the many opportunities that
await you online. Granted I don't know you personally, but I’d
like to make a few points clear since they apply to so many folks just
starting out in business... online or offline.
If you search the business world
looking for successful entrepreneurs, I guarantee you one thing. No
successful person will allow any small hurdles or roadblocks to get in
their way of fulfilling their dreams of success. If you're REALLY
SERIOUS about finally making money online, then you can't let the
"little things" get in your way. You can't let any hurdles in your path
prevent you from moving forward!
Sometimes the most prudent thing to
do is to take action even when you do not have all the facts...!
Just getting started is your best
course of action. Pick a target and shoot! If you miss the target, you
move on to the next one.
I guarantee you one thing: doing
nothing will get you one thing: NOTHING.
Taking action toward what you want
will always win... even if you start wrong, it's better than sitting
still.
As you move toward something, you
create 'course corrections', refine your strategy, and learn from your
mistakes but YOU KEEP ON MOVING.
Each and every day online, you're
going to come up against another obstacle. It may be small - it may be
big. Everyone in business has obstacles to overcome. I personally face
obstacles online EVERYDAY! That's just the way business is... the road
isn't always smooth or easy. There will always be some distractions as
well.
Those that succeed in business
don't allow anything to stop them from moving forward toward their
goals. Each day you’ll gain more and more momentum and those
daily obstacles ultimately become easier and easier to overcome.
Why? Not because it actually gets
any easier.... It just becomes a part of your everyday business plan.
Successful people are on a mission and they let nothing stop them from
completing their mission.
If they’re unsure about how
to do something that needs to get done, they LEARN HOW to do it...
If they’re unsure about how
to use a program essential to running their business, they study and
learn it until they do know how...
At times, they may even hire
someone to do certain tasks that they feel they need specific help
with, but they continually educate themselves and use all the available
resources in their arsenal to overcome anything that tries to sway them
from their focused path - a path that ultimately leads to success!
My point is this. If you aren't
really, really committed to succeeding - if you're going to allow a few
small hurdles or any necessary "learning curves" in business stop you
from taking a new direction in life, a brighter, wealthier future, then
to be perfectly honest with you, I don't know if this information will
help you.
Succeeding in your own business
will be the hardest yet most rewarding task you’ll ever endure in
your lifetime. It needs to be taken very seriously! It will make you
think and think again! And when you’re done thinking, it’s
time to brainstorm. Then, guess what... time to think again!
If you're the type of person who
isn't willing to take a bit of responsibility for yourself and learn
some new skills that may be outside of your "comfort zone", or you're
not willing to accept some failures and learn from them and move
forward toward your ultimate goal, then I probably can't help you. (And
I say that with “mucho” respect for you and truly do wish
you all the luck and success in any ventures you choose to pursue in
life).
But if you are really committed to
succeeding and you are willing to take charge and learn some new skills
to develop and strengthen your business then I congratulate you!
What
business are you really in?
When considering starting a new
business or even expanding an existing business by using a drop
shipping supplier, there is one very important concept that you truly
need to understand.
This one concept is so crucial to
your success that I’ve actually seen entire businesses go from
ZERO to THOUSANDS a month in profits once they REALLY understand this
one concept and implemented it into their everyday business strategy.
What concept am I talking about? Glad you asked :-)
Let me explain.
When selling products and services
online, you are not in the sales business.
For example, if you sell "digital cameras" - you are not in retail
camera sales.
If you sell "novelty telephones" - you are not in novelty telephone
sales.
If you sell "stereo equipment" - you are not in stereo equipment sales.
Now, you might be scratching your head thinking “What the heck is
he talking about?”
Let me explain.
When selling products and services
online, you are not in the sales business.
For example, if you sell "digital cameras" - you are not in retail
camera sales.
If you sell "novelty telephones" - you are not in novelty telephone
sales.
If you sell "stereo equipment" - you are not in stereo equipment sales.
Now, you might be scratching your head thinking “What the heck is
he talking about?”
Let me make this very clear...
When you’re selling merchandise online, you’re in the
MARKETING business – plain and simple! That’s worth
repeating…
When you’re selling merchandise online,
you’re in the MARKETING business!
You don’t own an online gift shop that sells collectibles, but
instead you MARKET collectibles online!
You don’t own an online clothing store, you Market
clothing online!
That includes whatever products you have drop shipped from your
suppliers. You’re in the business of MARKETING those
products - PERIOD!
I just want you to imprint this ideology into your brain. When selling
products online, you’re not in the sales business –
you’re in the marketing business!
Overcoming
Fear And Failures
Rest assured, in business you will
come up against obstacles in your path. You will come across times when
you don’t know exactly how to do something. You will have hurdles
to jump. Don’t let that discourage you from pursuing your dreams
and marketing your business. We all face obstacles every day. You
mission is to overcome those obstacles and keep your momentum moving
forward.
Once you do overcome an obstacle, it removes any barriers you self
imposed in your mind like “I can’t do it” or
“You need to have a special skill to be successful” and
this will soon make you realize that YOU CAN do it!
You’re no different than
anybody else. You have everything you need right here at your disposal
to be totally successful online. You just might need some guidance to
get you started on the right track.
That’s what this first lesson will do for you. Guide you and help
you to understand why certain strategies and techniques are essential
to your success when marketing products online, including drop shipping.
Are you ready to get started and take on a few challenges?...
GOOD! Let’s get
started…
The 5 essential tools you’ll ABSOLUTELY need to
make money online:
If you truly have made the
commitment to yourself to start making money online, there are a few
simple but very important tasks you want to be able to do YOURSELF in
order to accomplish your ultimate goal online which is – MAKE
MONEY.
Because you're still reading this report, I know you're serious about
making that commitment to yourself and your business.
Be forewarned however... there are
a lot of "cookie cutter" solutions heavily marketed online. A lot of
people try taking advantage of these "tools or websites in a box". They
think these “all in one packages” are going to allow them
to skip any learning curves and jump right into a successful
"pre-built" online business - in the fast lane.
...WRONG!
Don't be misled into believing
that! Below is a list of the most important - yet basic -things you'll
absolutely need to have and learn - no questions asked - and I will be
providing you all the tools you’ll need to accomplish and learn
the skills necessary to succeed.
Understand this one final point
before we dive into your lesson...
"If you're going to be successful online you need to start taking
responsibility for yourself! You need to make your online business a
success! You can't and won't fail! REMEMBER! Don't let any "technical
hurdles" keep you from achieving your goals. Jump those hurdles as fast
as you can.
Now, let's move along and get
you started in building a "profit producing" website...
1. You need
to have YOUR OWN Domain name.
It doesn't really matter what the
domain name is but you need to have one (at least one!) to start making
good money online.
The good news...I've seen recent
promotions on new domain name registrations for as little as $4.99 a
year through
http://www.godaddy.com Another place you might want to look
into is
http://www.register.com
A great service but a little
more expensive.
Don't do anything yet... We're going to talk more about this a bit
later on...But know that you will need – WANT - to get your own
domain name.
2. You
need to be able to design a simple website and understand how to upload
your products and any web pages (or any changes to existing pages,
etc.) to the Internet on your own!
This is really important. If you
don't know how to do this already... you will LEARN in this lesson!
You can't rely on someone else to do it for you... and you really need
to know how for your own sake.
To be perfectly honest it's a very simple task once you know how,
especially with all the new "designer challenged" user friendly
software available on the market today – many free.
I know that some of you will panic when you imagine the thought of
having to design a web page on your own. Don't start biting your
fingernails and worrying! It really is simple. I really can’t
stress enough the importance of learning these skills yourself. And
that’s what this lesson is mainly going to cover.
If you don’t want to learn
right now, at least promise yourself you WILL LEARN in the near
future...
Again, we’re going to cover
this subject in more detail in this lesson. Plus I'll show you how to
get all the tools and software you'll need FREE. Your job will
only be to familiarize yourself with using them. You’re going to
be able to design a “kick butt” site in no time!
3. You
need to have a shopping cart.
Yes, you can use the PayPal cart if
need be, but we’re going to go over another option that’s
both FREE and much more advanced allowing you to customize your cart as
needed.
4. You need to have an autoresponder
service setup.
Whether you already have an
existing mailing list or not, you will need to setup an autoresponder
service and start collecting customer's email addresses.
This is the most
important tool of all!
By the end of this lesson you'll know just what you need, how to use
it, and where to get it. You can download, learn from and use whatever
tools you want from my recommendations to accomplish everything listed
above. It'll be fun and easy! You'll see....
Well there you have it. That wasn't so bad... was it? Just to recap:
• You'll need a domain
name
• You’ll need to
know how to design a simple website
• You’ll need to
setup a shopping cart
• You’ll need to
have a list service (autoresponder) setup to collect email addresses
and follow up with your customers
• You’ll need
quality products and/or services to sell to your customers
And again... don't panic if
you’re not sure how to do any of these things yet... the GOOD
NEWS IS - YOU CAN LEARN EASILY AND AFFORDABLY from this lesson!
And once you do learn, you’ll
be leaps and bounds ahead of your competition and well on your way to
making sales online.
The reason I strongly recommend
learning to design your own website is really two fold:
1. Versatility
As your business grows and you
begin to build a larger, more responsive customer base, you’re
going to want to evolve and grow as well to accommodate your needs and
the needs of your customers. By learning how to add your own
products, change page designs, add “capture and lead
generation” forms, etc., you’ll be in total control.
Once you have control, your possibilities are endless.
When you use a hosting service that provides a pre-built website, the
amount of customization you can do to your site will usually be very
limited. You need to be your own webmaster and take control of your
online business to truly be successful.
2. Multiple
Streams Of Net Income
Understand that in order to really
see a large return on your investment (your time) you don’t want
to limit yourself to ONLY the sale of physical goods - albeit
drop shipped or not.
Yes, you will make a very nice profit on the products you sell and have
drop shipped (and this will be one of the keys to your success) but you
really want to focus on dominating an entire “niche” by
using every part of your website as a selling tool (and we'll cover
some of these issues in future lessons)
Let me just close this section with this thought...
The most important tool for your success online is going to be your
website. No if’s and’s or but’s. Yes, you can sell
exclusively on the online auctions, or perhaps you’re primarily
interested in mail order campaigns in traditional publications. They
are all great income sources. But bottom line is this...
You need a website to be
successful online!
Your website will be your primary
money generating tool. You will use your site to capture email
addresses and follow up with your customers... And once you begin to
build a large database of customers, this is when you’ll really
see the big bucks rolling in.
Building Your Website From Scratch
Okay. Let’s jump right in and get your site setup correctly. The
first thing you’ll want to do is download some software that will
make this task a simple one.
I highly recommend you download Web Builder Pro. This is
a free web builder program that will allow you to accomplish many web
building tasks just as easily as if you purchased some of the more
sophisticated software programs available online today such as Microsoft
Front Page or Macromedia Dreamweaver.
You can download your free copy of Web Builder Pro Here.
This software is free to use during the trial period , but once
you’ve built your website using this software, you’ll need
to purchase a license for commercial use at $24.95 (at the time of this
writing). This is a real bargain… believe me – and
probably one of the best investments you’ll make if you’re
on a tight budget.
Once you have the software (and FREE add-on templates)
downloaded, take some time to read over the help files and familiarize
yourself with the program. The best feature of the software is the fact
that it is a WYSIWYG (what you see is what you get) editor
which means you do not need any programming skills or knowledge of
HTML. It’s a simple and effective program to use at a very
reasonable cost and there’s no need to purchase it until
you’ve already decided whether or not you like it and want to use
it to administer your website.
Free Graphics Editing Software And PC Videos
Here’s a special gift that I usually wouldn’t just
“give” away. In the past I’ve charged $17 for this
information alone, but it’s yours free just for enrolling
in this e-course.
You Can Grab Your Free Videos Here
Let me tell you a little bit about this download. First of all, this is
a Video Ebook which was created by Louis Allport.
In this video series, Louis will
explain to you where to download your Free Graphics Editing Program. In
addition, this ebook comes in the form of eleven “newbie”
coaching videos totaling over ninety-eight minutes.
If you’ve been struggling on how to make your site look
professional by adding and editing graphics, creating just the right
logo for your business, or just simply editing images to the right size
and shape, this video series will help you get started on the right
track.
And that’s not all...
Once you’ve downloaded this video ebook, you’re also given
full master resale rights to the product. That means you can:
• sell from your own website
• offer it in a membership
site (if you have one)
• you can sell it on ebay
• you can put it on a CD and
sell it
• you can even GIVE
IT AWAY just like I have done for you!
And you’ll also get the ready
made marketing materials and website to sell this product from.
The choice is yours! I know you’ll find the videos not only
informative but also a great resource.
You Can Grab Your
Free Videos Here
So let’s recap a bit about what you should be thinking about
right now. Basically, you’ve downloaded your free copy of Web Builder
Pro.
Plus, you’ve downloaded your
video series which will provide you with your free graphics editing
software so you can start designing a website that is not only
professional looking but also easily maintained.
So, what’s next...
Free
Shopping Cart With Built-In Affiliate Program
You need a reliable and affordable shopping cart that
can accept orders from your customers.
Well let’s grab your free shopping cart
that will undoubtedly fulfill all your ecommerce needs (and then some).
There’s only one shopping cart in particular that I highly
recommend for anyone looking to add the functionality and security that
usually only comes with the most advanced shopping cart systems.
Your free shopping cart is
available from Mal’s E-commerce.
Mal’s cart offers all the features you need to start selling
goods and services from your website including calculating tax,
shipping and handling, discounts and vouchers. Included with the cart
is a Free Affiliate Program to help you promote you website.
There is also a Premium upgrade available which adds features which are
designed primarily for busy merchants, for example: automated card
processing, batch download of orders, direct access to UPS and USPS
rates calculators, plus a little bit more influence over the look of
the cart. But if you’re just getting started, the free
version is more than you’ll ever need.
Important: You can switch
the status of your shopping cart account between free and Premium any
time you wish and without making any changes to your website.
Your cart is completely
advertisement free except for a small logo in the footer of every page
in the cart. If you have a Premium account you can even get rid of that
too!
To learn more and signup for your
free shopping cart, go to
Mal’s E-commerce
now and setup your account today!
Be sure
to also setup the mTracker affiliate program for your cart. It’s
a great addition and also FREE!
Free
Autoresponder Service
The most important aspect of your business is going to be your ability
to grab the email addresses of as many website visitors as you possibly
can.
There have been hundreds of books and courses written just on this one
crucial element of your business alone and its well beyond the scope of
this lesson (but we'll discuss this more in future lessons).
For now, it’s simply
imperative for you to know and understand that you need to setup an
autoresponder service and collect as many email addresses as you can so
you can follow up with your website visitors.
There’s a free autoresponder service that you can use immediately
called AutoBot.
I haven’t used it personally, but I will say that I’ve read
some great reviews about the service.
If you’re looking for a paid service (usually under $20 a month)
I highly recommend Aweber.
If you can afford it, I highly recommend using one of the Paid Services
above. I personally use Aweber (even to
deliver this e-course) and I can't say enough good things about their
service. I've been using their service for years without issue!
Building your email list is
imperative to your success and I don't recommend using a FREE service
unless you're just starting out online and would like to get your feet
wet before diving in head first.
The important thing is that you
have some type of an autoresponder service setup and collecting email
addresses as soon as possible.
Now, all you need is to add some products to your website and
you’re ready to make some sales.
That’s all there is to it.
Here’s a brief recap of
everything you’ll need to get your site up and profiting in no
time:
1. Register a domain name at http://www.godaddy.com
2. Download your free Web Builder
Pro Software
3. Download your Free Video Ebook which
includes a free graphics editing program and resale rights
4. Setup your Free Autoresponder
Account (or Paid Autoresponder Account)
In my humble opinion, it's very
easy to make a full time living online. The techniques that need to be
followed are so simple to adopt that a 12 year old could do it.
But remember when setting up your
website that you want to follow specific keys that will attract
visitors, build your email list, and allow you unlimited profits.
Let's take a look at one of my
"retired" websites so you'll have a good example of how things should
be done to insure you make the sale!
My
$60,000 A Year Online "Pet Shop"
Before the Internet was even
beginning to become so popular, I owned several websites related to
Dogs and Cats. One site in particular was a site related to dog
training.
Now the site wasn't about every
aspect of training your dog. It was a "Laser-Targeted" website that
dealt with the issue of housebreaking a new puppy.
This one site raked in just over
$60,000 in one year from a simple 6 or 7 page site...
... More importantly though was how
I made that money from the site...
I found a reputable drop ship
supplier for pet related products and gifts, but I knew that if I were
to put up a site that was an "e-store" just selling pet gifts I
wouldn't make much money. I wouldn't make any money selling these items
on eBay either. I needed to be clever...
So what I did was I created a
simple site that was ONLY geared towards housebreaking a new puppy. A
"highly targeted niche" that would have little competition in the
search engines.
Then I setup my website with ONE
PRIMARY FOCUS. Get everyone who visited the site to give me their email
address. How did I get their email? Simple... I offered a free
downloadable report titled:
"6 Simple And Effective Ways To
Housebreak Your New Puppy In 7 Days Or Less"
This report was prominently
displayed on the main page (capture page) of my site with nothing else!
There were no links to anything. You landed on my site and either
downloaded the report or you didn't. If you did decide to enter your
email and download the report, you were then redirected into the
website.
This report was downloaded
thousands upon thousands of times by visitors to my website. More
importantly, I built a database of targeted email addresses that
allowed me to follow up with and "back-end" products to my list on a
consistent basis.
I knew everyone who downloaded the
report just got a new puppy. That made it simple to create highly
effective email copy. So I provided GREAT content in my follow up
emails, plus I continuously offered affiliate product endorsements for
other products that generated incredible affiliate commissions for me.
I only had one small text link on
the site to the product catalog that simply read "Visit My Gift Shop",
and this link wasn't even available to anyone unless they'd already
given me their email address.
This "gift shop" link took a
visitor directly to a small online gift shop where I sold some unique
pet products and also my coveted "Pet Memorials" for a nice additional
income.
I also had a "ghost writer" write
an entire 84 page book for me on "Your Puppy's Health and Well Being".
I paid the ghost writer $150 to write the entire book and sold over
1200 copies of it for $10 each.
Here's the rounded off numbers from
that site:
• Affiliate Sales = $29,000
• Book Sales = $12,000
• Product Sales = $19,000
I made over $1000.00 per week from
this little 7 page website and didn't have to ship one product or
warehouse and goods.
Do you see the point
I'm trying to make here? If I had a full blown web store that offered
everything from dog bowls to cat nip and everything in between, and I
didn't only focus on capturing email addresses, my business would have
died a quick death.... GUARANTEED!
"Folks aren't looking to
get online and go shopping.
They are looking for INFORMATION!"
Let me say that again...
Folks browsing the web are looking
for INFORMATION!
And it's your job to provide them
with this information. You can sell them "STUFF" later! You first need
to build a relationship with them. Then, when you send an email to them
they will be what is known as a "Highly Responsive" customer and
they'll whip out their credit card and eagerly give you their money!
That's how you make sales and LOTS
of money online!
You need to learn to build
relationships with your website visitors and combine that with the
"INCREDIBLE" power of email marketing to sell products and services to
your customers on the "back-end".
That's also when your drop shipping
sales will flourish!
Best of all... the information you
provide could be on any subject - ANYTHING - as long as it relates to
your target audience... Sales will follow!
What's Coming Up In Lesson 2...
3 Surefire
Methods to gain immediate and highly responsive traffic to any website
on a ZERO
budget...
You're going to find the
information in Lesson two a "priceless" asset in getting FREE traffic
to your website without breaking the bank!
Plus, we're going to start building
our "fictitious" website using many of the tools we've discovered in
this lesson...
So start familiarizing yourself
with everything we talked about because in our next lesson we going to
start putting all of the pieces of the puzzle together - ONE-BY-ONE!.
By the time you're finished with
this 12 lesson course, you're going to have your own incredible website
online....
BUT NOT JUST ANY WEBSITE - A SITE THAT SELLS!
See you at the top,
Azman Arifin
http://www.azmanonline.com
P.S. I'd Love to hear your
comments or any feedback about this course. Please send me your
comments to azman@azmanonline.com
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